DEEM’s Biggest Loser Challenge — With a Twist

A fully coached 12-week transformation challenge built for people who’ve tried everything, and are ready for something that actually works.

Tired of Starting Over?

You start strong, stay consistent for a few weeks… then fall off and end up right back where you started.

You’re not alone, and more importantly, you’re not the problem.

Most people don’t struggle because they lack motivation.
They struggle because they’ve never had the structure, support, and accountability to actually stick with it.

That’s exactly what this challenge is built to fix.

One of the highlights of my experience was working out alongside teammates who shared similar goals and challenges. Cheering each other on, while also receiving encouragement and support in return, made a huge difference — something I’ve never experienced at a typical gym.

Sharon

Why This Challenge Works

Most people try to figure it out on their own.

They jump from workout to workout, try different diets, and rely on motivation to stay consistent—until life gets busy and things fall off.

This challenge is different.

You’re not left guessing what to do or hoping it works.
You’re given a clear plan, coached through it, and held accountable every step of the way.

So instead of starting over again, you finally build something that lasts.

Structure

  • Follow a clear plan built around your goals

Accountability

  • Regular check-ins so you stay on track

Coaching

  • Recieve guidance and adjustments as you progress

Support

  • Be a part of a team environment that keeps you motivated

What You’ll Get Over 12 Weeks

Everything in this challenge is designed to help you see results, feel results, and actually keep them.

Simple, Sustainable Nutrition

You’ll get a clear list of foods, easy recipes, and guidance during our weekly meetings so you know what to eat without strict dieting or confusion.

Coach-Led Group Training

Train in a structured group setting led by a certified trainer, so you always know what to do and stay consistent.

Regular Check-Ins

Stay on track with bi-weekly assessments that measure your progress and keep you moving forward.

More Than Just a Plan

Every Saturday, you’ll meet with your group for guidance, accountability, and support.

These meetings include:

  • Nutrition education
  • Guest speakers
  • Team challenges

  • A supportive space to share your wins and challenges each week

It’s not just about the workouts — it’s about teamwork, tackling physical challenges, and being surrounded by like-minded people who push themselves while lifting each other up.

Don

DEEM’s Twist

Most challenges focus on how much weight you can lose in a certain amount of time. But what happens after that?

This challenge is different.

To win, you don’t just have to lose the weight.
You have to keep it off for an additional month.

Because real results aren’t only about losing weight. They’re about being able to maintain it.

This extra phase is what helps you build habits that actually last, so you don’t end up right back where you started.

Our goal is to teach you the tools to maintain your results long after the challenge is over.

Real Results

These are real people who stayed committed to the program and finally saw results they’d been chasing for years.

I’ve burned fat, built muscle, and feel so much more confident. My clothes fit better, and I can finally look at myself in the mirror and feel proud of what I’ve accomplished. While I couldn’t have done it on my own, the team never makes me feel dependent — they empower me instead.

Don

Completed Fully Online

I enjoyed everything about this challenge from the workouts to the Saturday morning meetings. I was excited to try new exercises that I wasn’t able to do at the beginning of the challenge. I also want to say it is possible to achieve your goals at an online gym. I am located in Richmond, BC and the trainers are fantastic at working with what equipment you have to give you a great workout.

Trust the process of the challenge as it works.

Arlene

Start Your Transformation

We run this challenge twice a year, starting in January and September.

Spots are limited to keep coaching effective and the group experience strong. Once it fills up, the next opportunity won’t be until the following intake.

If you’ve been waiting for the right time, this is it.